Sheridan Sorrow – Digital and Social Media
Project Summary
Blissful Bites is a brand I created, designed to bring easy and delicious dessert recipes straight to your kitchen. The brand is directed towards beginning bakers, who are looking for yummy treats during a busy day. For another class this semester, I created an Instagram, Pinterest, and TikTok account to post content. For this project, I created the brand and wrote blog posts directed toward the target audience of Blissful Bites.
One of my goals was to create a brand image for Blissful Bites. I created a brand guide to help me stay consistent in my social media posts, as well as websites and other aspects of the brand. I also wanted to create blogs that would show sweet and easy recipes in detail. The social media platforms were designed to push the audience to the blog posts.
Research and Inspiration: Tasty
After doing some research, Tasty was one of my favorite inspiration pages. We all know and love Tasty. They use amazing photography to capture the attention of the reader. One of the things I noticed about their recipe blogs was that they never put the recipe at the top of their page, allowing the reader to “search” for the recipe, in turn staying on their page for a longer amount of time.
Brand Guide
As I contemplated my brand, I researched how to optimize it to the fullest potential. I researched color schemes, logo designs, fonts/typography, and brand voice to fit my target audience best.
Establishing the brand voice is a crucial part of understanding the brand itself. I knew that by doing this, I would be able to stay consistent in my social media content, as well as my blog posts. By setting a strong brand identity now, I am allowing consumers to better connect with me in the future. Creating this brand guide will also help me communicate with the audience in a nonverbal way. It will help to build trust, strengthen values, and establish connection.
Writing
I portrayed my knowledge and skill in writing as the majority of this project. When writing blog posts, I’ve learned that staying consistent with your brand voice is very important to your audience. With Blissful Bites, I am targeting an audience that is looking for an authentic voice that they can easily relate to. The blogs are directed at beginners, like me. I used an outgoing, friendly, and charismatic voice, to help readers enjoy their learning experience. Using fun and personal stories helped me build a connection with the audience. I would explain my struggles with baking and how to overcome them.
Complete list of blog posts at the bottom of this page.
Photography and Infographics
I also used my photography skills for this project. Taking images of the sweet treats was a way to help the audience visually see the final product or baking process. One of the content pillars of my social media strategy was “baking tips.” In this pillar, I created both blogs and visual aspects that followed this strategy. I created infographics to help portray the tips and tricks simply as well as visually.
Data and Findings
During my project, I regularly checked my data. I wanted to see what posts were most successful and what posts needed improvement. I noticed the Oreo Cake Ball recipe perform the best and I adjusted my plans for new recipes that were similar. I also adjusted the way I wrote future blogs according to my subheadings, voice, and humor.
Conclusion
Overall, I loved the way my project turned out. I think Blissful Bites is something that I would love to continue. Sweet treats are one of my favorite things. This project has helped me to learn time management and brand strategy skills. I’ve also discovered my love for sharing new baking tips with others!
View Blog Here
Edible Cookie Dough
Baking Tip – Over Mixing
Delicious Lava Cakes
Cookie Cake in a Cup
Copycat Circus Animal Cookies
Peanut Butter Banana Cookies
Oreo Cake Balls
Baking Tip – Opening the Oven Door
Copycat Orange Julius
Chocolate Covered Fruit
Classic Chocolate Chip Cookies
Muffins
Coconut Cake
No-Bake Cookies