I made a brand and content marketing campaign surrounding the creation of a ballgown. It starts with a brand guide and strategy. after those guides were in place, I made a social media campaign containing 22 posts. Four blog posts were also made. after the content is made, a case study showing the analytics and success of the campaign will be given.
The Strategy
Sew can be very intimidating. Because of that, beginners don’t realize how even complicated-looking pieces, like ball gowns and corsets, can be broken down to the basics. My brand twist is to show the fantasy pieces, like my competitors, but to also walk my audience through it step-by-step. my goal is that even new sewers will be able to understand what they need to do to make a corset, hoop skirt, and ball gown.
Target Audience
- Female
- Age 30-35
- 50,000 a year (enough that they have a little extra but not a whole lot)
- Doesn’t do much sewing but loves crafting!
- Thrift shopper
- They feel sewing is too hard, and that the pieces of their dreams require too many skills to even consider doing.
- Think the equipment and supplies will be super expensive. They don’t have the money for that.
- Nostalgic
- Daydreamer
- Fantasy lover
Brand Guide
Social Media Campaign
I filmed, edited, and posted a total of 22 posts for this campaign. They are all in this file.
The case study at the bottom shows the individual posts and their analytics.
The Blog Campaign
Case Study
The full case study shows the individual posts analytics as well, as some moving forward plans.