Kira Andrus — Promoting Promontory

Kira Andrus — Communication — Adveritsing

Project Description:

Promontory School of Expeditionary Learning is a charter school located in Perry, Utah with a unique learning model, state-of-the-art technologies and equipment, and a focus on making students the future great thinkers of the world. However, they do not have a consistent marketing strategy. 

For my senior project, I am researching and creating basic strategies for both digital and traditional marketing. The hope is through these different mediums, we can bring initial awareness to the community and encourage their current families to bring in referrals. I am using tools like Canva and Procreate (for the iPad) so that the client can realistically recreate content for their own posts and future advertising efforts.