Public Relations Emphasis
Project Overview
Creating content has always been something that interests me. Throughout the years, I researched for countless hours to write thousands of words on a variety of topics. I have written about concrete, wedding rings, cars, sugars, heavy machinery and more. Doing so has allowed me to expand my knowledge and become a better technical writer and editor. I also love to design things and make my writing, and the writing of others, look appealing.
Those hobbies and talents helped me to create my senior project. I was able to write 10 blog posts and 5 product pages, equaling about 8,892 words. These blog posts will be put on the Impact Products website to increase their SEO and customer awareness. In the last few months, they have launched three new products including the keto wheat flour, chocolate cake mix, vanilla cake mix, and sea salt. I had the opportunity to use their style guide and create pages for these products that will appear on their website in the coming months. I also created graphics to be used on each of these pages.
I have loved having the opportunity to work for a small business that is growing. I also loved being able to write about new health trends like artificial sweeteners. In order to make my content more meaningful, and to ensure that my posts helped them reach their goals, I also made a survey for them to use when customers purchase from a product page I have created. This will help them to improve these pages in the future based on the needs of their customers.
Below you can find all of the blog posts and product pages I created for them, as well as my public relations plan and evaluation survey.
Connect with Me
LinkedIn: https://www.linkedin.com/in/camile-carlson/
Phone Number: (435) 671-7254
Email: camilejcarlson@gmail.com
Project Materials
Public Relations Plan
Product Pages
Blog Posts
This is a PDF of all the blog posts I researched, wrote, and edited. You can download them to view, view them here, or check out the Impact Products website in the coming months to see them. I research a lot of keywords before writing and worked hard to ensure they contained essential key words that would get the website more traffic.
Evaluation Survey
This survey was given to my client to help them monitor the success of the product pages I created. This survey will help them to evaluate the pages in the future and implement any customer feedback they receive. I formulated the questions, made the survey in Google Forms, and customized it with their logo
Complete Project Booklet
While the above sections show each part of my project, this booklet has all components of the project added into one booklet. In this booklet, you can also find the keyword bank I created and the time accounting for my project.