By Ty Williams This project is an alignment-focused media kit for the Rexburg Soup Kitchen. This brings the organization’s content into one place, so volunteers and advocates can accurately recognize the organization while maintaining brand consistency. The results strengthen their brand, continued growth, and community impact. About the Rexburg Soup Kitchen The new non-profit hasContinue reading “Service with Consistency”
Tag Archives: public relations
Analyzing the Local Floral Market with Rexburg Floral
Over the course of the semester, I completed a communication audit for Rexburg Floral. This audit provided me with an in-depth analysis of what the floral market is like in Rexburg, who the target audience is, and what they value. This also provided insight into who Rexburg Floral’s competitors are and how Rexburg Floral doesContinue reading “Analyzing the Local Floral Market with Rexburg Floral”
The Inside Scoop of Creamy Daze
by Lindsey Whatcott While most people have heard of Blue Bell Ice Cream, not everyone in Rexburg has heard about Creamy Daze. In this project, I was able to find the best way to connect this new business in Rexburg within the community. In this day in age, it’s easy to jump into social mediaContinue reading “The Inside Scoop of Creamy Daze”
Native American Fatherhood and Families Association- Strategy, Stories, and Success
By: Jordyn Papa About the Company Native American Fatherhood and Families Association (NAFFA) is a non-profit organization in Mesa, Arizona, that has a mission: “To strengthen, keep, and reunite families by responsibly involving fathers and mothers in the lives of their children, families, and communities.” They do this through their curriculum, which enables people toContinue reading “Native American Fatherhood and Families Association- Strategy, Stories, and Success”
Finding the “Why” Behind Helmet Speakers
Morgan Thrasher Public Relations For my senior project, I worked with a brand called Syphon. They create sound systems for motorcycle, ski, motocross, and all those kinds of helmets. Syphon is a brand with a pretty decent following online. They have nearly a quarter of a million followers on Instagram alone. However, they lacked aContinue reading “Finding the “Why” Behind Helmet Speakers”
Made to Connect: A Brand Style Guide for Connection is the Cure
By Emme Hilbig-Coy At Connection is the Cure our mission is to connect people to people and people to resources. For my senior project I worked for Connection is the Cure’s social media, they are a non-profit focused on mental health awareness through connection, with the purpose of creating unity within communities. We are madeContinue reading “Made to Connect: A Brand Style Guide for Connection is the Cure”
Alani Nu Influencer Marketing
For my project I wanted to dive into why brands today are choosing influencer marketing as their main source of getting their name out there, specifically content creator brand trips. They seem excessive and random. So I dove in. I first started with research. I wanted to see the benefits of content creator trips. IContinue reading “Alani Nu Influencer Marketing”
Laying the Foundation: Kloepfer Inc. End of Year Event
By Jenna Winder In the world of events, the success of the main night often relies on the quality of work done before the guests arrive at the venue. For my senior project I planned an event for a construction company, Kloepfer Inc., based in southern Idaho. Since the event was a few days afterContinue reading “Laying the Foundation: Kloepfer Inc. End of Year Event”
Kayla Lind: Fixxology’s Community Campaign
If you live in Rexburg, you already know the soda-shop scene is no joke. In a town of roughly 40,000 people, there are about twelve specialty soda shops (meaning Rexburg has 25–30 soda shops per 100,000 residents), more than double the U.S. average of thirteen. That makes Rexburg one of the most saturated soda-shop townsContinue reading “Kayla Lind: Fixxology’s Community Campaign”
Grow Women’s Wrestling Campaign
By Andrea Taylor Communication – Public Relations For my senior project, I did a PR campaign for the women’s wrestling program at Madison High School. Even though women’s wrestling is one of the fastest-growing sports in the country, there are still a lot of concerns and misconceptions from parents and young athletes, mainly around safety,Continue reading “Grow Women’s Wrestling Campaign”