Objectives
The objective of my project was to create branding, social media, and a website for Eagle Vision Worldwide.
Eagle Vision Worldwide is an NGO aimed at providing vision care to underprivileged communities and individuals around the world. The purpose of this project was to bring awareness to Eagle Vision Worldwide and expand its reach.
The Project
-Branding Kit
-Instagram & Facebook Posts
https://www.instagram.com/eaglevisionworldwide/
https://www.facebook.com/eagle.vision.worldwide
-Website
To view the website click the following link: https://eaglevisionworldwi.wixsite.com/eaglevisionworldwide
Challenges
Some of the challenges I experienced while completing my project included understanding the organization, obtaining photos, figuring out a social media posting strategy, and building a website for the first time.
This is a new organization and trying to effectively build a brand and communicate the purpose of this organization was a challenge. I also learned a lot as I created a website for the first time from design to written communication it was a good learning experience.
Project Process
I first began by creating a branding kit for Eagle Vision Worldwide defining an audience, tone, and visuals to use. I then obtained photos from previous humanitarian work and organized them in Google Drive. After obtaining photos to use I created an Instagram and Facebook account and started posting on both platforms three times a week. I then began creating a website for Eagle Vision Worldwide expanding on the vision, purpose, and ways for others to be involved in humanitarian work.
Takeaways
After completing this project, my biggest takeaway is the importance of creating and maintaining a social media presence. I also learned a lot about how to create a website, the information to include, and design principles to make it appealing and easy to communicate.