Project Purpose + Objectives
The purpose of this project was to increase awareness as well as hiring for Clear Insights, a market research firm here in Rexburg. We saw a success and great change once the social media took off, and we spent time crafting a plan to reach more viewers/potential employees.
The Project
My main role was to craft social media posts to increase awareness and engagement with the community. Here are some of my samples and posts I created to help bring awareness to Clear Insights:
Challenges
Over the course of this semester, I had two major challenges.
The first challenge was halfway through the semester, my mentor got let go from Clear Insights. It was difficult for me because we worked to gather and craft a plan, and I felt all of that went down the drain. I also believed I wouldn’t be able to work with them anymore because of the reason my mentor wasn’t there anymore. I am very thankful though because my Professor was very understanding of the situation. We were able to figure something else out, and I was able to find another mentor who helped me immensely. I was grateful for the angels during this class to make sure I graduated this semester.
The second challenge was the reputation behind Clear Insights. While working there, I found that many people had their own opinions about Clear Insights because of previous management. Because of that, it left a negative taste in people’s mouths about the place. It was difficult for me to work around that negativity and mend that reputation. It is not the same anymore, but it was difficult trying to promote Clear Insights when there would be hurtful comments about the place. But I am grateful for this experience because this is what the real-world entails of!
Project Processes
I worked daily for two hours, accumulating over ten hours a week. For each post I would create, I would discuss with my mentor the edits I needed to make as well as get everything approved. From the design elements, color, logo, editing, and even caption and hashtag writing, everything went through an editing process!
Overview
Overall, I was pleased with the work, effort, and energy that went into this project. It was a great experience getting to work with a company. I am used to creating things how I like, but having to shift my mindset and perspective to, “What will the customer like?” was a learning experience! I am happy I got to experience this with them, and I appreciate their patience and willingness to work with a student who is still learning.
Insights + Takeaways
One insight that I got, which is also listed above, was that the shift from what I liked to the customer was extremely important with any future work I do after college. I am happy I learned that now instead of down the road. I feel it helped me become more confident in myself as well as deliver myself more professionally to others.
One major takeaway is they offered me a great position there that I couldn’t say no to. I will continue to work with Clear Insights until I am no longer in Rexburg!
Here is the link to my video explaining how Clear Insights has impacted me as well as my future plans!