Project Purpose
The purpose of this booklet was to create a valuable PR plan to my client Kylee Rose Pics so that she can better her social media game! I wanted to create a booklet that would be understandable to my client and avoid jargon. I created a marketing plan, goals, objectives, positioning, any challenges my client may face, as well as a target audience.
The Project
Over the semester, I worked on creating a booklet for Kylee Rose Pics that was a PR Plan. I included:
- Meet the Photographer
- Goals & Strategies
- Target Audience
- Positioning
- Challenges
- Communication Vehicles
- Evalutation Plan
This will help Kylee Rose Pics maximize her business through social media and community engagement.
Here is the booklet:
Challenges
There were little to no challenges I encountered during the creation of the booklet or communicating with my client. I was able to meet with my client just fine and start creating the booklet.
The Process & Overview
I first met with my client to discuss what her needs were, we discussed some of her goals for her page and business. I then created a branding guide to help better her social media aesthetic and for my booklet. I created some mock posts as an idea for posts.
After all of that, I started the different areas of my booklet and completed those.
It was a great experience working hands on with a client and creating something that will help them build their business and career!