Outline Report
Introduction
In this project, I aimed to focus on the communication skills that I have developed over time as a communications and PR major at BYU-I. I aimed to showcase my skills in creative writing and marketing through a comprehensive exploration of influencer marketing. This project was divided into three different sections. The first is an overview of the influencer marketing industry, the second is a blog post exemplifying what a travel blogger/influencer might post for her audience, and the third is a series of social media posts repurposing the blog content I created into shorter forms of content for Instagram and Twitter.
What I learned
Through this project, I gained a deeper understanding of influencer marketing and its impact on brand promotion. Through my research regarding influencer marketing, I was able to learn the importance of having an influencer marketing approach for your brand. I was able to develop creative writing skills and content creation practice along with digital marketing through the three sections of my project.
My Process
The process began with some extensive research on influencer marketing where I gathered insight and data from brands that use influencer marketing. For the blog post, I used my own travel experience as my main foundation, including storytelling and creative writing that would encourage more engagement for my target audience. Finally, I designed some social media posts by choosing certain quotes from my blog in an attempt to “repurpose” my content to the platforms of Instagram and Twitter.
Challenges Encountered
One of the main challenges I faced was ensuring that my blog content remained engaging and authentic as I met various requirements for each platform. I managed to bring a blog post alive while still having the techniques of an influencer in mind as I wrote my stories. Additionally, I had to make sure when I was designing my visually appealing posts that they aligned with my long-form content by staying in line with the type of content that was typically posted on Instagram or Twitter.
Communication Tools Used
When writing my blog post I utilized various communication tools. Some tools include storytelling, as I used personal and vivid descriptions that helped me create a narrative that readers would connect with. Another tool was visual elements as I incorporated photos from my trip that helped me break up my content and offered a visual appeal. I also focused on finding my tone and voice throughout my writing maintaining a conversational tone and first-person perspective to make my content feel personal. The last communication principle I focused on in my writing was audience awareness. I kept my target audience in mind throughout the writing process, making sure that the content was interesting to them. My writing not only allowed me to showcase my communication skills but also allowed me to learn valuable insight into the world of influencer marketing. By combining my research, creative writing, and digital marketing skills I was able to create strong content.
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Project Video
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