Why do Americans enjoy eating out? They enjoy the atmosphere (66%) and socializing (52%). Hot pot dining perfectly combines those two motivators, but it can be intimidating for beginners.
This “How to Hot Pot” PR and branding campaign takes the potentially daunting dining experience and makes it digestible for beginners. Blah Blah Hot Pot is the solution to the hot pot learning curve through a tablet menu design and cooking demonstrations. Their mission: be the best communal dining experience by emphasizing cooking education.
Want to learn more? Read the case study attached below.