For my senior project, I developed and executed an eight-week social media campaign for Brooklyn Lewis Photography with the goal of increasing brand awareness and client bookings. I implemented a content-driven strategy across Instagram, TikTok, Facebook, and Threads, posting consistently five times per week on Instagram, Facebook, and Threads, and 4 times per week on TikTok. The content focused on short-form video reels, behind-the-scenes footage, educational photography tips, personal brand storytelling, and portfolio highlights to create a more engaging and relatable online presence.
As a result of this campaign, the Instagram account grew from 428 to 551 followers, a 28.8% increase, and monthly bookings increased from an average of two sessions to six sessions per month. The campaign also generated strong overall visibility, reaching 650,009 views on Instagram, 21,946 views on Facebook Reels, and 22,826 views on TikTok. Overall, this project demonstrates my ability to strategically plan, execute, and analyze a multi-platform social media campaign that drives both engagement and measurable business growth.