Executive Summary Background/Purpose: For my senior project, I acted as the Social Media Manager for KenWilliamsCoaching, a Life Coach/Mentor who primarily receives clients from social media. My purpose was to give him information/direction that would help his content go from random/reactive, to structured and purposeful. Business Goals: Social Media Goals: Key Highlights/Outcomes: “Content Management StarterContinue reading “From Chaos to Conversions: Creating a Content Management Kit to Turn Views Into Clients “