Sara Fawson – Social Media Manager- @trentwinn

Sara Fawson- Digital and Social Media Emphasis

For my Senior Project I was a Social Media Manager/Marketer for a Personal Life Coach in Rexburg Idaho. Trent Winn has been a life coach for years but hasn’t really focused on gaining clients through Social Media.

A few of the goals set this semester:

  • Post 3/5 graphics or photos a week (Instagram and Facebook)
  • Start a TikTok
  • Weekly Meetings
  • Weekly Emails full of analytics and statistics
  • Create a Style Guide and Logo
  • Post 2-5 Reels a week

Overall we were successful in reaching our goals for the semester, and gained clients as well! We had a steady rise of likes and follows, and continued to improve as the semester went on.