A well thought out fashion campaign is supported by research and has a specific message that is clearly conveyed through the chosen medium of communication. Fashion campaigns are created with a purpose and are always related to the brands’ mission and vision.
Project Summary
The purposes of this campaign are:
● Create awareness about the brand and related products;
● Ultimately to sell the brand image and products.
I will accomplish my goals by:
A campaign
The campaign is for a male audience between 20 – 29 years old. It is going to be about a winter collection, I came up with a clothing brand, which is Luis Sebastian, I made three posters for this campaign that included men from four different countries, four different majors. The main message of the campaign is that men deserve to feel and look better.
A Lookbook
I created an online lookbook. I used the software Indesign and Illustrator to create it. It had more than 20 pictures, all the content and design are mine. I research about my target audience and men cares about the clothing more than anything else, so I decided to have a minimalistic lookbook.
Video Ads
Short-form video ads are video clips, most often 5–16 seconds long, that businesses use for promotion. Short video ads are much cheaper to make than their long-form counterparts but are equally if not more effective. I made three different video ads, I used Adobe Premiere and After Effects.
What I learned from my senior project is that working with people is very hard, specially as a director and being behind the camera. I want to work in the fashion industry so this was a great opportunity to build up my portfolio.
