Campbell’s Giants

I featured the 75 Hard Challenge for my Senior Project. The challenge was created by Andy Frisella, CEO of the supplement company 1st Phorm. He claims “75 Hard is not a fitness challenge, but a transformative mental toughness program.”

For 75 Hard someone has to do 5 things every single day for 75 days. If you skip one of these 5 things you have to start all the way over. Each day you have to:

  1. Drink a gallon of water 
  2. Workout twice for 45 minutes each. (One has to be outside)
  3. Read 10 pages of a nonfiction book
  4. Stick to any diet
  5. Take a progress picture

Created an instagram page named Campbell’s Giants to follow my story of 75 Hard. Throughout the semester I gained 25 followers. I posted about the workouts I was doing each day, what I was reading, and the diet I was sticking to. 
I created the logo of the page, and made the beginnings of a future brand.

I quickly learned that I do not enjoy recording myself workout in the gym or in general. I continued to post but I quickly got turned off by the idea of posting on Instagram everyday.

To help compensate, I started a blog post where I taught the principles and teachings of the books I was reading.

During the course of the project I finished four books.

  1. Sell or Be Sold by Grant Cardone
  2. Sell Like Crazy by Sabri Suby
  3. Awaken the Giant Within by Tony Robbins
  4. The Melchizedek Priesthood by Elder Renlund 

The name of the book blog is CEO’s Booklist and each blog post is roughly 1000 words. 

It was amazing taking a deep dive into what I was learning from these great authors. By not just reading the books, but by taking notes and knowing that I was going to teach their principles forced me to pay closer attention to what I was reading. 

Overall, I feel like this project helped me showcase my writing skills, my personal diligence, and my ability to do hard things for my employers.