Social and Digital Media Emphasis
Vulcan Vitality fitness and wellness brand designed specifically for first responders, athletes, and combat sports enthusiasts seeking more than just a new workout plan.
Vulcan Vitality emerged from personal experience – a combination of a firefighter’s dedication and a combat athlete’s mindset. Our mission is to provide a personalized approach to training programs that focus on mental resilience, vibrant health, and disciplined fitness routines.
I started this project from scratch. The only thing that was available was a company name.
After conducting a bunch of research about the market and potential target audience, I started working on the brand strategy.
I was able to create a branding package that defines the core values and tone of the brand. It was helpful to create a brand guidelines book to stay consistent with the style of the content.
Our approach blends passion and discipline which was reflected in our social media presence. Because we just started working on social media, we are still figuring out what type of content and style resonates better with our target audience. A few main topics so far were weekly workouts, fight camp, workout tips, and healthy meal ideas. Reels were helpful in reaching new accounts. While stories and carousel posts worked better with the existing audience.
https://www.instagram.com/vulcanvitality/
Last but not least part of the branding package was setting up the website with insightful blog posts. The website serves as guidance for potential clients about the brand itself, and the services that we provide, and as an educational hub. There are already three blog posts available.
Vulcan Vitality isn’t just a fitness brand. It’s a beacon of empowerment, guiding first responders on a journey toward their best selves. Our brand is where vitality meets discipline, and together, we’ll redefine what it means to be an athlete as a first responder.
