Project Purposes and Objective:
The communication skill that I chose to personally improve and develop is social media skills. I created and ran different social media pages to show off German recipes. The purposes of this choice were to: improve my social media skills, learn about different ways to promote the recipes, share my German heritage, and help my mom share her German recipes with others through social media.
The Project:
I first started with a little branding by creating a logo to use for the profile picture for each social media page.
From here I started to make the videos. I recorded most of the videos and my mom recorded some as well whenever she made a German dish for an event. However even though she recorded some, I did all the editing and made the videos flow together he best I could.
Link for the TikTok account where all the videos were posted: https://www.tiktok.com/@mamas.german.kitc
Here are just some of the recipes I made:
Challenges:
One of the first challenges I encountered was what the best way to make the videos was. I knew I needed to find a balance with having a specific style and also giving variety. Another challenge was that it took longer to get certain recipes. Some of the recipes I wanted to make were in German so I had to wait for my mom to translate them before I could make them and promote them.
Project Processes:
The process of this project required a mix of different steps majority of which were cycling throughout the project. I would start with talking to my mom about what recipes she thought would be best to share. I would then get the recipe from her and design it in Canva with a similar theme and color scheme that I chose for the “brand”. Once the recipe was written out I would record myself making it or i would receive clips of videos of my mom making it. From here I spent a lot of time editing the videos. I would then post the edited videos with the recipe at the end to TikTok, Instagram, and Facebook.
Experiences:
The experiences I had were mostly enjoyable. I found it fun to cook the food and do research into my family’s culture. I experienced a newfound strong interest in social media and I enjoyed learning about how to improve my skills. There is still a lot I need to learn but this was a great start.
Insights and Takeaways:
The main takeaways I found from promoting my mom’s German recipes is that social media skills require a good balance. I knew that I needed to find a balance between sticking with a theme while also adding in variety. Another insight that I learned about is to be consistent. If social media is something I am focusing on, I need to be consistent with how often I post. I know the best way to get more engagement on social media is to have a continuing amount of posts. Whether that means having a specific day every week to make posts or finding some other routine. This will get me the most engagement.
Video Desciption: