A Formula for Sucess
By Marissa Kissner
Emphasis: Advertising
For this project I quantified the execution variables in Retail Media Management (RMM) to create a sustainable team structure at a growing Retail Media Network. With a comprehensive formula for campaign execution, we can assess the staffing needs necessary to achieve target revenue goals while determining quantity and quality of dedicated support needed.
Additionally, this formula can be used to explore performance-based metrics, and address team dynamics to ensure efficient execution without compromising employee well-being.
Link to Data Points analyzed- https://drive.google.com/file/d/1lkjgvstCguSXhSO6cSvnHDWLT31VEXQl/view?usp=drive_link
Link to Findings in ppt- https://drive.google.com/file/d/1IGxAJP99DLCr8ecxTn0WQRH4Bjc3XmqG/view?usp=drive_link
For confidentiality and privacy purposes, the data presented here has been modified. Company names, business details, and revenue figures have been adjusted to maintain anonymity and prevent direct association with any specific organization. These changes are intended to protect both the company and the audience and should not impact the overall insights or conclusions drawn from this presentation.