Category Archives: ~Fall24

African American Alliance Marketing Campaign – Morgan Selander

Strategic Organization – Fall 2024 Project Overview The Idaho Falls African American Alliance promotes cultural awareness, unity, and social justice in the local community. One of its most significant events is the annual Martin Luther King Jr. Banquet, a charity and fundraising event to honor Dr. King’s legacy and support the Alliance’s initiatives. I playedContinue reading “African American Alliance Marketing Campaign – Morgan Selander”

CornerStone Moving and Delivery Service: Social Media Kit

By: Gracie Romero Project Purpose or Objectives: The main purpose of creating a Social Media Kit for the company, CornerStone Moving and Delivery Service was to enhance the social media presence of my aunt, Iris, and my uncle, Joel Lopez, and to help grow their family business on Facebook and Instagram. Key Objectives: The Project:Continue reading “CornerStone Moving and Delivery Service: Social Media Kit”

NPS: Trails & Territories | Emily Kelly

➤ Project Objective A large part of this project focuses on my desire to educate both myself and others on the unique and diverse units of land managed by the National Park Service of the United States of America. These protected sites carry a plethora of not only the rich history of milestones people ofContinue reading “NPS: Trails & Territories | Emily Kelly”

Camry Woodhouse – PR Plan for Dancing with the Stars Rexburg

Public Relations Project Summary For my senior project, I played a key role in the Dancing with the Stars Rexburg fundraising event, an annual competition designed to raise funds for local causes. My responsibilities included developing a promotion strategy through social media campaigns and poster design to boost visibility. I also secured sponsorships from localContinue reading “Camry Woodhouse – PR Plan for Dancing with the Stars Rexburg”

From Insights to Action: A Dating Safety Campaing for BYU-I Freshman students

I developed a plan to promote dating safety among BYU-Idaho freshmen students. This project went from insights to action in five steps: Recognition of the need, analysis of the situation, communication of the issue, creation of an action plan, and implementation of the program. This blog contains an overview of each one of those steps.

The Process of Working with Simply Social

By Malorie Johnson Introduction to Project Back in September, I started a social media agency. I had worked for two different agencies, gained tons of hands on experience, and decided I was ready to start my own! For my senior project, I wanted to create something that would benefit both my agency and my potentialContinue reading “The Process of Working with Simply Social”

Pick’d Powders: Brand Awareness, Customer Engagement, and Research Analysis

For my final project I worked with a client Pick’d Powders which is a company that sells micro-greens powder that you can add to your water or food as a supplement for vegetables. In working with my client who is still in the works of starting up their business this coming year they wanted helpContinue reading “Pick’d Powders: Brand Awareness, Customer Engagement, and Research Analysis”

Olivia Weaver- Movie Poster Designs by Genre

Project Summary Over 18 days, I embarked on a project to create a series of movie posters that explored various genres and themes. Upon completing the project, I selected my 15 strongest designs and refined them until I was satisfied. This project demonstrates how thematic grouping influenced my design choices and creative process. By categorizingContinue reading “Olivia Weaver- Movie Poster Designs by Genre”