My name is Lindsey Bills Freeman, I am a Communications Major with an Emphasis in Social and Digital Media Marketing.
For my senior project, I ran a Social Media Campaign for my Client Kal Patel. “I am the author of the new book Fueled by Purpose! I am a passionate individual with over 25 years of experience in starting multiple businesses from the ground up, consulting business owners, coaching personally and professionally, and motivating individuals to get the desired results. I have written many articles, been featured on podcasts, and various media publications, and am a contributor for the book, Living A Wealthy Life.” In January he put out his personal book “Fueled By Purpose” where it is a true story going through his life and how got to where he is today. This is where I came in.
The Fueled By Purpose campaign was designed to build a cohesive and engaging brand for Kal Patel, a motivational speaker and author promoting his new book. The campaign involved creating and managing Instagram and LinkedIn pages, focusing on content pillars such as education, inspiration, and entertainment. By implementing strategic branding, consistent posting, and community engagement tactics, the campaign successfully increased visibility and drove interest in Kal Patel’s book, positioning him as a mentor and motivational leader. Starting from nothing I am proud of the growth I have seen on both platforms.
The Instagram campaign showed strong growth, gaining 255 followers and achieving 67 Amazon link clicks by March 18th, closely approaching the set objectives. The use of consistent branding, engaging content pillars, and strategic calls-to-action proved effective. Top-performing posts, particularly reels, demonstrated the value of visually dynamic content in reaching and motivating the audience. While follower growth was positive, slightly more focus on driving link clicks and increasing post interactions could further enhance conversion rates.
The LinkedIn strategy effectively introduced Kal Patel’s brand to a professional audience, gaining 49 followers and notable engagement with long-form content. The shift to more detailed and informative posts aligned well with LinkedIn’s platform strengths. While the campaign fell short of the revised follower goal, the strong performance of key posts and increased visibility highlight a solid foundation for future growth.
Here is my full Case Study for all the ins and out’s of this campaign. Please check it out below:
The Fueled By Purpose campaign successfully established a strong brand presence for Kal Patel, achieving significant growth on both Instagram and LinkedIn. Through strategic content creation, consistent posting, and audience engagement, the campaign increased awareness of Kal’s book and positioned him as a motivational mentor. Moving forward, I look forward to continue working with Kal and on these created accounts. Continued efforts will focus on sustaining this momentum and driving further engagement to support Kal’s personal brand and book sales.
Instagram:
https://www.instagram.com/kalpatel.fueledbypurpose
LinkedIn:
https://www.linkedin.com/company/fueled-by-purpose/?viewAsMember=true