Clarabelle’s Wellness Co is something that my grandma & I had talked about for years. Ever since COVID-19 my grandma got really into Herbology and art of crafting non-toxic skincare products.
It has been a dream of hers to launch her own line of skincare products, and it is finally coming true.
Our Goal
Drive revenue growth by showcasing products on social media platforms.
(Social Media Platforms selected)
Instagram Objectives
- Increase Engagement on the Instagram account by 2% on average and grow following by 300 people.
- Make 10 Etsy sales by April 10 2025 through utilizing Instagram.
TikTok Objectives
- Increase engagement on TikTok by 3% on average and grow following by 200 people.
- Make 10 Etsy sales by April 10 through utilizing Instagram & TikTok.
Etsy Objectives
- Make 10 Etsy sales by April 10 through utilizing Instagram & TikTok.
- List 5 products on Etsy by April 10.
Case Study
Summary
Overall, this campaign was a success.
Not every goal was reached, but I did my very best to hit the KPI’s that I selected. Going forward I plan to re-strategize a little, and continue with the skincare line.
Instagram: @clarabelleswellnessco TikTok: @clarabelleswellnessco