EIRMC is a level 2 trauma center located in Idaho Falls. They have high level facilities and resources but have a negative view from the public due to the way that they have responded to crises in the past. William Benoit’s image repair theory was developed to help with this exact thing. This manual focuses on utilizing corrective action and bolstering to address negative aspects of EIRMC’s image. An analysis of EIRMC addresses the critical problem of poor bedside care and communication. Tools, resources, and role plays help increase the reader’s understanding and ability to respond to adverse events in a way that builds image and rapport.
EIRMC Image Repair Manual
