For my senior project I wanted bring awareness to a local foster closet here in South East Idaho. I created a PR Campaign plan to create awareness that included a quilt drive and an event centered around targeting the quilting community. My plan involves partnering with local quilt shops to help spread the news to their customers as well as be donations sites for the quilt drive and receive donations from them for the event.
I wanted to make sure that this plan hit what it needed to so I did a lot of research. One of the potential problems I saw with this plan was getting quilt shops to agree to partnering with us. So I did a lot of research into how to make the partnership successful and how to make them want to partner with us. I also dived into researching successful awareness campaigns and what made them stand out, how attendance was at their events, and how they got word around. I included the suggestions I found in my research in my plan and the success can be measured by how many people attend the event as well as how many quilts get donated.