Nourishing and Creating with Gong’s Brand Across Digital Channels

Over the past several weeks, I’ve had the opportunity to work on a dynamic project focused on elevating Gong’s global social media strategy. This experience has been a rewarding mix of creative development, analytics, and collaboration—all aimed at helping Gong build a strong, unified brand presence in the B2B space. Project summary and Accomplishments IContinue reading “Nourishing and Creating with Gong’s Brand Across Digital Channels”

Post-Production in Film – “Critical Hit to my Heart”

Hello, I’m Nicholas King, and I’d like to show you why I enjoy the post-production process in film. This Senior Project is focused on the work done to finalize the short film “Critical Hit to my Heart”, a production made for the COMM 465 Capstone Project. This short film is a story of love, understanding,Continue reading “Post-Production in Film – “Critical Hit to my Heart””

Anna Muñoz- Poppi: Image Repair Strategies

Anna Muñoz- Public Relations emphasis For my senior project I did a PR campaign, specifically image repair, for a soda brand- Poppi. They were recently in a class-action lawsuit because the 2 grams of fiber were allegedly not enough to be considered a “gut healthy” soda as they advertised. By using the shift the blameContinue reading “Anna Muñoz- Poppi: Image Repair Strategies”

Brand Research & Analysis: Cambodian Food Exports

Brand Research & Analysis: Cambodian Food Exports. By Grace Shirley. My project was to do brand research and analysis on Cambodian Food Exports to the United States. TCambodia is interested in becoming a larger player in the global market, and wants to increase exports to the United States. Four major food products are currently readyContinue reading “Brand Research & Analysis: Cambodian Food Exports”

Kylee Henrie – How We Connect to Fairy Tales: Video Essay/Process Video

We create a lot of content as video emphasis students, from commercials to short films to documentaries. So, for my last hoorah, I wanted to make something different: a process video designing a sticker based on my favorite fairy tale. The goal was to create a higher quality YouTube video that would show off myContinue reading “Kylee Henrie – How We Connect to Fairy Tales: Video Essay/Process Video”

Stategic Analysis for Rebent Spoons

Ainsley Keppner worked alongside the creator of Rebent Spoons, Hunter Heninger, to see what all goes into creating a business and how to make it succeed. Ainsley first started by creating a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to figure out what the next steps would be for Rebent. By looking at the SWOTContinue reading “Stategic Analysis for Rebent Spoons”