Chandler Saxton
Influencer partnerships, when driven by data, are an effective way to expand a brand’s reach beyond what can be achieved through its own social media platforms.
I spent the last 4 months looking deeply at Alive Cycling’s existing social media presence, beginning by conducting an audit of their Instagram page to understand how their followers interact with their brand and offerings. I was led to understand their market position, current engagement rates, and what influencers would help improve their social media engagement and overall brand awareness.
The following case study outlines these findings and presents a strategy for Alive Cycling to implement influencer partnerships.