By Emme Hilbig-Coy
At Connection is the Cure our mission is to connect people to people and people to resources. For my senior project I worked for Connection is the Cure’s social media, they are a non-profit focused on mental health awareness through connection, with the purpose of creating unity within communities.
We are made to connect, and my mission is to support that through visual messaging. My goal is to create a brand style guide that helps unify all communications, both visually and verbally, for the organization to communicate its message clearly and consistently.
In this report, you will see the research behind the target audience and gain insight into their perspectives and needs. While meeting with my client, we identified a disconnect in communication and a lack of unity across social media platforms. My goal is to bridge that gap by creating a cohesive guide that future social media managers can turn to for style inspiration and direction.
This style guide includes typography, colors, post examples, language guidelines, icons, and communication standards. Thank you for viewing, and I hope you find a connection.
The Brand Style Guide
Case Study
To better understand the ‘why’ behind the decisions for typography, color, and identity within the style guide, I created a case study to have a clear understanding.
Conclusion
This project established a clear and cohesive foundation for Connection is the Cure, aligning its visual identity and messaging with its core mission of connection. By developing a brand style guide and communication templates, the organization now has the tools to present itself in a consistent, recognizable, and approachable way across all platforms. This not only strengthens brand identity but also ensures that future content remains aligned, regardless of who is creating it.
Most importantly, this work supports the organization’s greater purpose: connecting people to one another and to the resources they need. By improving clarity, accessibility, and emotional resonance in both design and messaging, the brand is better equipped to reach its two key audiences: young women and middle-aged men. Through consistent communication and thoughtful design, Connection is the Cure is positioned to build stronger relationships, increase awareness, and continue create a sense of belonging within its community.
Let’s Connect!
Add me on LinkedIn https://www.linkedin.com/in/emmeline-hilbig/