Over the course of the semester, I completed a communication audit for Rexburg Floral. This audit provided me with an in-depth analysis of what the floral market is like in Rexburg, who the target audience is, and what they value. This also provided insight into who Rexburg Floral’s competitors are and how Rexburg Floral does or does not align with their competitor’s strategies.
Analyzing the Local Floral Market with Rexburg Floral
