By Ty Williams
This project is an alignment-focused media kit for the Rexburg Soup Kitchen. This brings the organization’s content into one place, so volunteers and advocates can accurately recognize the organization while maintaining brand consistency. The results strengthen their brand, continued growth, and community impact.
About the Rexburg Soup Kitchen
The new non-profit has succeeded in the past year since the open house in April 2025. The owner established a network of 29 partners, connected with four news outlets, two reliable volunteer recruitment methods, and social media to inform the public. They do this to serve the Rexburg community by providing a food cabinet and partnering with local businesses.
Why a Media Kit?
While promotion, maintenance, and effort do help a brand, a large portion of success requires being remembered for years or recognized within seconds. To help volunteers better recognize the brand, the non-profit needs a consistent and managed way to compile content from the website, news, and Facebook page in one place.
Purpose of the Media Kit
That’s why a brand media kit for the Rexburg Soup Kitchen is needed. To keep connection and alignment with the brand, and to uncover what to expect. This media kit has logo guidelines, color guidelines, background information, a press release, a mood board, partners, and a typography guide. The media kit goal is to create alignment, so partners and fellow advocates can boost media coverage and legitimize the brand identity.
Media Kit Process
All of this begins with labeling each slide to know what research is determined to accomplish the desired media kit. After reviewing their website, Facebook page, and news sources, the visuals and details were added, with further adjustments made as new posts appeared. For example, the March event presented an opportunity to create a public relations paper sample in the media kit.
Overall, the media kit organizes information for clarity and recognizes patterns that the Rexburg Soup Kitchen has established. A key feature of the media kit is the logo design guidelines on what not to do. This corrects color, spacing, shaping, patterns, and deletion or distortion of any parts of the logo.
Several revisions were required to develop the logo application. This fixed the uneven, separated, and scaled issues caused by adding eight more logo design examples. This process comes from identifying new ways to change the logo that had not been considered. Developing the logo application required inspiration, which enhanced the project’s quality. The purpose is clear: the logo cannot be altered in any way, including changes to fonts, colors, shapes, spacing, or any combination of changes.
Key Outcomes
Content from the Facebook page from April 2, 2025, to March 26, 2026, was summarized into one media kit. Combined news coverage, website, and quotes to uncover core values and background. A total of 180 posts were analyzed for strategic color usage in the logo and brand messaging. The logo guidelines established clear spacing, angles, and appropriate logo usage.