Every day for 18 consecutive days, I completed a branding project. I created six unique brands, dedicating three days to each. On day one, I designed a logo and brand system. On day two, I designed a brand application, such as a t-shirt or tote bag. On day three, I focused more on advertising and brand awareness. The goal was to stretch myself. I wanted to not only complete each project in a day, but have each one be unique and refined. I especially loved selecting different types of companies to make brands for, as this helped me try out lots of new styles and directions!
