Hi! I’m Hannah Haneberg, a student at Brigham Young University-Idaho. My major is in Communications with an emphasis in Digital & Social Media. I have a strong passion for creative strategy and content creation. Throughout my studies, I’ve worked on hands-on projects that mirror real-world social media management, allowing me to blend creativity with data-driven decision-making.
This project allowed me to work directly with a real business and apply what I’ve learned creatively.
This case study outlines the results of a 7-week social media management campaign for Park’s Place Smokehouse spanning from April through June 2026.
The main platforms for this campaign were Instagram and Facebook, with content created for YouTube Shorts as well as Threads.
Below is my case study with everything I created and achieved for Park’s Place Smokehouse.