Project Summary
For my senior project, I partnered with HerFit, a women-only gym in Rexburg that focuses on creating a safe, welcoming space for women of all fitness levels. HerFit had a strong brand and mission, but as a newer gym they needed more local awareness and word-of-mouth.
My objective was to create a local influencer strategy that would help more women in Rexburg notice HerFit, talk about it, and feel comfortable walking through the doors.
What I Created
Instead of doing a full rebrand, I built a practical influencer playbook HerFit can actually use. The booklet includes:
- A clear target audience profile and pain points for local women deciding on a gym
- A social media audit with opportunities for more creator collabs, testimonials, and student-focused content
- A list of local Instagram and TikTok influencers, organized into tiers with notes on why each one fits HerFit
- DM and email outreach templates for contacting creators in a friendly, personal way
- Content ideas like “day at HerFit” Reels, gym tours, beginner workouts, testimonials, giveaways, and PR boxes
- Suggested KPIs and simple tracking ideas so HerFit can see which creators and posts actually drive awareness and interest
One of my favorite parts of the project was building the local influencer list and realizing how many women in Rexburg are already creating genuine, relatable content that fits HerFit perfectly, it made the strategy feel exciting and totally doable, not just theoretical. All of this lives in a branded booklet that HerFit can reference as they start testing influencer partnerships and promotions.
What I Learned
This project showed me how much intentional strategy sits behind “just posting” when you’re working with a real client and a real budget. I learned how to translate brand values like empowerment, safety, and community into specific influencer criteria, content guidelines, and platform choices.
I also learned how to balance creativity with what a small business can realistically manage day to day. I’m especially proud of the outreach templates and PR box concept, because they give HerFit concrete tools to start building authentic relationships with local creators right away. Overall, this experience confirmed that I love working where community, marketing, and women’s wellness all intersect.
Case Study: https://docs.google.com/document/d/1rmSb7FKcjgjmPjzPWQqWYlsJty-pEI25imK-u210d2M/edit?tab=t.0
View my full HerFit Influencer Strategy booklet here: https://canva.link/1s3xlvkd3u8tn8f