Project Summary For my senior project, I partnered with HerFit, a women-only gym in Rexburg that focuses on creating a safe, welcoming space for women of all fitness levels. HerFit had a strong brand and mission, but as a newer gym they needed more local awareness and word-of-mouth. My objective was to create a localContinue reading “Lifting HerFit: Building Hype for a Women-Only Gym”