Introduction
Core
Providing the optimal event experience that is stress free, adaptable, and unforgettable.
Personality
We want to provide an experience that is catered to all ages and groups whether that’s school dances or wedding receptions we are trained and ready to tailor the experience to who you are and what you want.
Voice
We strive to tailor the experience to you. we know what is trending now and what was trending before and we will play cover everything so that your day is seamless.
Goals
Personalized messaging
You are working with different groups (Weddings and dances) of people and it’s important to tailor your message to each of your clients to help make your service more personal and engaging and resolve their needs
Online Prescence
An increase in your online presence will provide a more consistent brand and increase the opportunity for your target audience to come across you as a company. Your overall awareness will increase exponentially. Along with using your online presence as a marketing tool it will also come an increase in trust and credibility.
Reputation
Reputation is everything and you guys are in a good spot overall. Capitalizing on the fact that you guys have a good reputation is key to staying consistent and expanding your customer list. When we SPOKE, you mentioned that you guys are known for being affordable and young or in with the TIMES ALLOWING those you work an ease in reliability and reliability.
Communication
Communication is the pulse of the operation Your communication is strong. Keep the multiple contact framework where you make at least 2 different contacts planning out the event before the actual event. The contract is also a good move clearly laying out all you will provide and all they are agreeing to accomplish on their end.
Audience Targeting and segmentation
You guys are super relatable and very in tune with what your different audience members want when they ask for your service but as you streamline a more consistent your efficiency will grow and your ability to cater to different personas will be enhances creating a more personable and unforgettable experience.
Brand Pillars
Personalized Experience
You are working with different groups (Weddings and dances) of people and it’s important to tailor your message to each of your clients to help make your service more personal and engaging and resolve their needs.
Professional and Reliable
An increase in your online prescence will provide a more consistent brand and increase the opportunity for your target audience to come across you as a company. Your overall awareness will increase exponentially. Along with using your online presence as a marketing tool it will also come an increase in trust and credibility.
Flexible and Stress Free
Reputation is everything and you guys are in a good spot overall. Capitalizing on the fact that you guys have a good reputation is key to staying consistent and expanding your customer list. When we spoke, you mentioned that you guys are known for being affordable and young or in with the times allowing those you work an ease in reliability and relatability.
Relevant
Communication is the pulse of the operation your communication is strong. Keep the multiple contact framework where you make at least 2 different contacts planning out the event before the actual event. The contract is also a good move clearly laying out all you will provide and all they are agreeing to accomplish on their end.
Clear Confidence and Communication
You guys are super relatable and very in tune with what your different audience members want when they ask for your service but as you streamline a more consistent your efficiency will grow and your ability to cater to different personas will be enhances creating a more personable and unforgettable experience.
Objectives
As a DJ company in Eastern Idaho the most important communication objectives would be listed as follows:
- Gain and grow trust
- Create a seamless experience
- create an unforgettable experience
- Reflects the local customs and culture
- Answers all questions with clarity
- Creates excitement
- generates referrals
- reduces stress and anxiety
- maintains a spirit of professionalism
Communication Channel Audit
Area and Questions
Clarity – How clearly does your social media share your vision and personality?
Trust – How does your social medias promote trust and build relationships with clients?
Seamless – Is the transition from social media to consultation smooth and easy?
Unforgettable – What makes your social media unforgettable?
Generates Referrals – What on your social media helps you generate more refferals?
Reduce Stress – Is your social media simple and easy to navigate?
Professionalism – Does it feel professional?
Current Strengths
The First Class DJs aren’t selling great speakers, exciting lights, or fire playlists they are selling a seamless stress-free experience. dance floors that are always packed, personalized moments, reliable entertainment, and unforgettable experiences all around.
- Strong local presence
- Clean and consistent Instagram
- SeAmleess transitions
- Confident MC
- Flexible
- Multiple points of contact
- organized
- Price
Key Findings and Opportunities
- More structured email communication
- More structured text communication
- Increased credibilIty through testimonials and highlights
- Strengthen the referral market
- Improve wedding planning communication
- Differentiate from competitors
- Create audience specific messaging
- Establish a pricing communication strategy
- increase facebook effectiveness
- Build a professional customer journey
Restructured Branding
- Findings
- You shared that you were the youngest Dj group in easter idaho
- You are in tune with what the people want
- High energy
- Easy to relate with
- Opportunities
- Messing around the idea that you are “east idahos next dj experience”
- More messaging around the idea that you are “a DJ experience that knows how to keep the party going”
- More messaging around “a DJ experience that can relate to all ages”
Core Brand Message
First Class DJs creates unforgettable experiences through personalized entertainment, professional service, and high-energy events that keep guests engaged from start to finish.
All communication from The First Class DJs will use this as a guideline
Brand Statement
We’re a profession DJ company dedicated to creating an unforgettable experience through personalized planning, clear communication, and a reliable process. Whether for a wedding, a school dance, or a special event we provide a high energy atmosphere that keeps the dance floor full all night long.
(Put a focus on more than just your Equipment and software)
Voice to Brand Pillars
It is important that your voices are consistent and matches your brand pillars. By exuding your brand pillars through your voice your audience trust will increase, and their respect will grow for you.
Personalized Language
key messages
Every single event is unique and different.
Supporting language
- Tailored playlists
- Curated playlists
- Planned event
- ONE-OF-A-KIND moment
- Unique experiences
- Thoughtful
- Specialized
- Signature
- Your vision
Examples
We tailor our playlists to your event creating an unforgettable, one of a king moment and making your dreams a reality.
Professional and Reliable
Key Messages
We have back up plans for our back up plans, so your experience is seamless. It’s all handled.
Supporting Language
- Stress free
- Seamless
- Back up
- Qualified
- Accomplished
- Seasoned
- Experienced
- All will be handled
- Dependable
Examples
- Our qualified DJs are dependable and create a stress free and seamless experience where everything will be handled so you can spend the day remembering what really matters.
Flexible and Stress Free
Key Messages
Spend time on what matters most with no stress and no worry.
Supporting Language
- stress free
- seamless
- worriless
- smooth sailing
- painless
- easy
- effortless
- simple
- without trouble
Examples
Our services provide a stress free and seamless moment giving you enough time to truly take in what matters most as your event is simple and smooth sailing.
Relevant
Key Messages
We are youngest DJ group in Eastern Idaho which means we are well acquainted with what every event needs to keep the energy high and dance floor full.
Supporting Language
- Read the crowd
- In tune
- Aware
- Well Acquainted
- Trendy
- Modern
- Current
- Up to date
- Viral
Examples
We are well acquainted with the music scene and up to date with current trends and modern vibes keeping things fresh and fun.
Clear Confidence and Communication
Key Messages
Confusion is not something we are familiar with.
Supporting Language
- Keep you in the loop
- Bold
- Resolute
- Assertive
- Transparent
- Responsive
- Organized
- Collaborative
- Clarity
Examples
We leave no room for confusion with our bold approach and responsive structure we are organizing and providing resolute clarity for everyone involved.
Refined Brand Promise
The goal here would be to capture all your brand pillars.
Examples
Personalized events. Reliable professionalism. Clear communication. Well acquainted. flexible arrangements.
Brand pillar
Personalized Messaging
Reliable
Clear confidence
Flexible
Relevant
Benefit to Customer
Stress free
Events tailored to the individual
No confusion
Easier to planning experience
Guest experience is better
Key takeaways
Every event is different and customized
Details are handled so you can focus on what matters
More trust and smoother events
Don’t worry about last minute changes we can handle it.
The most current music for all occasions
Audience Personas
What is the purpose of this section?
The purpose of this section is to help give a clear representation of who your most common customer groups and give you a glimpse into motivations, concerns, communication styles, and what they think about when making a decision. by understanding this you can take a more effective approach to messaging that will connect with your audience in a more powerful way.
The Budget Conscious Bride
Demographic
- Female
- Age 18-30
- Lives around Eastern Idaho
- Newly engaged
- Planning a wedding
Goals
- Create an unforgettable moment
- Stay within budget
- Have an event that is enjoyable
- Relieve stress
- Plan out the day
Pain Points
- Stress
- Price and budget
- Time and timing
- The unknown
- Knowing which vendor to contact
Values
- Affordable
- Presentable
- Great reviews
- Professionalism
- Good communication
Preferred Communication Channel
- Tiktok
Messaging That Would Resonate
“Your dream wedding at an affordable cost.”
Content They Engage With
- TikTok
- Instagram reels
- Instagram stories
I completed that breakdown for 3 additional target audience personas.
Messaging Guides
What is the purpose of this section?
The purpose of the messaging guide is to provide a framework for messaging to guide how The First Class DJs communicate with clients. Each message is different with different tones, but the overall voice would stay the same.
Brand Voice Positioning Statement
We’re a profession DJ company dedicated to creating an unforgettable experience through personalized planning, clear communication, and a reliable process. WHETHER for a wedding, a school dance, or a special event we provide a high energy atmosphere that keeps the dance floor full all night long.
Personalized Messaging
Core
Every event is as unique as you are.
Supporting Messages
- No one call fits all approaches
- Every event is unique and we will take the time to make it that way
- music and playlists tailored to you and your event
Example Messages
- “We will tailor our playlists so that they aren’t ”our” playlist they are “Yours”.”
- “We take the time necessary to understand what you want and how you want it so that your event is truly unforgettable.”
- “This is your event, we’re just here to help make it a reality”
Proof Points
- Multiple points of contact where we find out what you want and how we can make that happen
- We plan these events together
- Constantly adding and subtracting songs to fit the audience best
- Very open to feedback and recommendations
Professional and Reliable
Core
We are experienced and prepared for whatever event you are putting on.
Supporting Messages
- we strive for a seemless experience for everyone involved.
- Our business is to provide you with reliable planning. We plan early.
- we may be young but we are experienced and know what will make the event unforgettable.
Example Messages
- “Your event is our highest concern, and we will make sure it goes smooth, so you don’t have to.”
- “We help plan so when the event occurs, we will be prepared and ready to have the best time.“
- “Reliable is our name, stress free is our game.”
Proof Points
- We’ve been a part of several events now and know what we are doing.
- We get there early so you don’t have to worry.
- Testimonials
- Comments and reviews
Flexible and Stress-Free
Core
We prepare so you don’t have to worry. No stress required.
Supporting message
- Events should be fun not stressful.
- We adapt to fit your vision.
- Multiple package options so we can get exactly what you need.
Example messages
- “We know every event is different and things happen that we cannot plan for, but our flexibility would impress even Simon Biles.”
- “Events shouldn’t induce stress, we’re here to relieve it.”
- “Your job is to remember the night; our job is to make sure everything runs smooth.”
Proof points
- Multiple package options
- Responsive and frequent communication
- Experience in event coordination
- Ability to adapt when a request is made
Relevant
Core
We are young and up to date on the current trends and we know how to read an audience like a book..
Supporting message
- “MUSIC, we know you’ll love.”
- “you’ll have a hard time getting your guests to leave the dance floor with the music we play“
- “current music. trendy style. modern expecations.”
Example Messages
- We are the youngest DJ group in Eastern Idaho.
- We stay up to date with the current trends of the day.
- Your crowd will have a problem not staying engaged and on the dancefloor all night.
Proof points
- Always updating and changing our music library and playlists to stay up to date and current.
- Our social media content speaks for itself
- Youngest DJ’s in the area
- If the crowd isn’t on the dancefloor, we aren’t doing our job.
Email Template
Hello {Name},
We hope you are doing great! My name is {Your Name} with the First class DJS. We are reaching out because we saw you are planning {A wedding/ A school dance/ A party} and we’d love to help make the experience unforgettable!
Our main focus is on creating a dynamic atmosphere that you won’t forget through a stress-free focus, professional interactions, and personalized sound that will fit any occasion. With our smooth transitions for those special moments to elevating the dance floor to an unprecedented height your guests will be completely engaged and your event worry free.
This is what you can expect when you work with us:
- Professionalism at its finest with clean, quick, and reliable communication
- A stress-free environment
- Flexibility and customization for all events
- High quality, clear, and balanced sound
- Confident energy and crowd control
{For weddings} We specialize in intentional organization and keeping events smooth and worry free creating the perfect romantic flow.
{For school events} We specialize in keeping a high energy, fun, and an appropriate environment in line with school values where everyone feels included and involved.
If you are still in the market for a DJ, we would love to learn more about your event.
Would you be available for a quick 10-15 min call this week?
Check out our recent events on Instagram and Facebook at https://www.facebook.com/people/The-First-Class-DJs/61554312025357/
http://www.instagram.com/thefirstclassdjs/
We are excited to hear from you!
Camry Hyer and Luke Meikle
The First Class DJs
{Phone number}
Text Templates
Wedding Text Template
School Event Template
Conclusion
My biggest takeaway from embarking on this project was that communication begin far before you craft a message. I learned that in order to have communication be the most effective and efficient and tailored to your audience there is a lot of foundational information that needs to be established before you craft your message. I learned that identifying your values and your brand pillars are crucial when coming up with messaging and identifying who you are going to be talking to and what they value most and learning their goals and their pain points will help you in your mission to communicate effectively to address each one of their different concerns.
Put together by Jaiden Cottle