Executive Summary
A social media marketing campaign created to increase Fixxology’s brand awareness, engagement, and reach among young adults through fun, relatable, and consistent content.
Project Overview
Developed a content strategy focused on showcasing Fixxology’s drinks, personality, and customer experience across social media platforms.
Background & Purpose
Fixxology wanted to grow its online presence, attract new customers, and build a stronger connection with its audience.
The Challenge
Stand out from competitors and create content that encourages people to engage with the brand and visit the store.
Goals
- Increase brand awareness
- Reach new audiences
- Improve engagement
- Strengthen brand identity
Strategy & Execution
Created content around three main pillars: products, lifestyle, and community. Used short-form videos, trending content, and interactive posts to connect with followers.
Results & Outcomes
The campaign successfully increased Fixxology’s brand awareness and audience engagement across social media.
Instagram engagement rate increased from 7.7% to 24.8%, with interactions growing from 154 to 1,183 (+668%).
Content views increased by 183.2%, showing greater interest in Fixxology’s posts.
Non-follower reach grew from 4,168 to 28,293 views (+578.8%), meaning the campaign reached significantly more potential customers outside of existing followers.
Facebook engagement increased by 180.6%, demonstrating stronger audience interaction.
The account reached 4,781 people, with 28.3% of those reached being non-followers.
Profile visits increased to 289, a 58.8% increase, indicating greater interest in the brand.