This project focused on a strategic campaign for Rinky Dink’s, a new retro ice cream and soda shop in Rexburg, Idaho. The goal was to rebuild awareness, strengthen the shop’s online presence, and better connect with a student-heavy local audience. By combining social media content, influencer outreach, and community-based promotion, the campaign increased brand visibility,Continue reading “Rinky Dink’s: A Strategic Plan for Local Brand Growth”