This project focused on a strategic campaign for Rinky Dink’s, a new retro ice cream and soda shop in Rexburg, Idaho. The goal was to rebuild awareness, strengthen the shop’s online presence, and better connect with a student-heavy local audience. By combining social media content, influencer outreach, and community-based promotion, the campaign increased brand visibility,Continue reading “Rinky Dink’s: A Strategic Plan for Local Brand Growth”
Tag Archives: publicrelations
Tessa Bagley: Taking Off With the Legacy Flight Museum
Project Summary For my senior project, I worked with the city of Rexburg to increase awareness for the Legacy Flight Museum and increase engagement on their social media channels. Many people in the community know about the flight museum, but a lot of students or “part time residents” as the city calls them, do not.Continue reading “Tessa Bagley: Taking Off With the Legacy Flight Museum”