This project focused on a strategic campaign for Rinky Dink’s, a new retro ice cream and soda shop in Rexburg, Idaho. The goal was to rebuild awareness, strengthen the shop’s online presence, and better connect with a student-heavy local audience.
By combining social media content, influencer outreach, and community-based promotion, the campaign increased brand visibility, grew social media platforms, and drove more in-store traffic leading up to the grand opening.
Loren Caires | Public Relations Emphasis