Summary of Project:

I chose to create a public relations plan for a graphic design and printing company named Vectrum Graphics. I worked closely with the owner of this company, Brad Mills, to understand and help define his goals. I conducted research into the current marketing strategy of the company, the social media platforms, and the website itself. After identifying the key audiences and composing the key messages I wanted the plan to communicate, I was able to devise three strategies to help achieve and overarching goal to promote new products and services in a digital space.

Time Account:

I divided my workload into close to 7 hrs/wk (Monday-Friday) for 8 weeks to complete a total of 56 hours.

Week 1 (5/11-5/15) – Pre-plan research

Week 2 (5/18-5/22) – Executive Summary, Background

Week 3 (5/25-5/29) – Situation Analysis

Week 4 (6/1-6/5) – Goals & Objectives, Target Audiences

Week 5 (6/8-6/12) – Strategies & Tactics

Week 6 (6/15-6/19) – Calendar, Budget

Week 7 (6/22-6/26) – Evaluation

Week 8 (6/29-7/2)* – Book design

Week 3 (5/25-5/29) – Situation Analysis

Week 4 (6/1-6/5) – Goals & Objectives, Target Audiences

Week 5 (6/8-6/12) – Strategies & Tactics

Week 6 (6/15-6/19) – Calendar, Budget

Week 7 (6/22-6/26) – Evaluation

Week 8 (6/29-7/2)* – Book design