Daniel Allen – Falls General Store Rebranding and Internet Presence Boost

Public Relations



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Help rebrand Falls Drug and Hardware in Saint Anthony, Idaho to Falls General Store by:

·        Reclaiming the store owned Instagram account

·        Connect Google Maps info to the store’s official website

·        Create the Falls General official website, including:

o   A landing page with general store information including hours of operation and general description of products and services.

o   Create a Menu page with all food and prices listed, and including a way to order food as takeout of delivery.

o   Include a blog page for SEO purposes.

o   Implement Google Analytics, with option for advertising via google ads

·        Combine or request takedown of all Falls Drug Facebook pages so that there is a single official page.

·        Establish an official Facebook page for falls General Store.

·        Help the owner/general managers become educated on how to run the content creation aspect of their online presence

·        If there is time:

o   Create content to jump start these platforms.



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SEO Article Guidelines

·       600+ words

·       Link the article to a page on your own site

·       Link to exterior sites that are reputable, like .gov websites, almanacs, medical organizations, universities, etc.

·       Use active, not passive language.

·       Sentences with 20 words or less when possible.

·       Simple words so that anyone can read it (this is still for the search engine, rather than for our readers.)

·       Post consistently, 1 article per week when possible. The more the better.

·       I have included Yoast on the website, which will help gauge how effective a given article will be for SEO.