Public Relations
Help rebrand Falls Drug and Hardware in Saint Anthony, Idaho to Falls General Store by:
· Reclaiming the store owned Instagram account
· Connect Google Maps info to the store’s official website
· Create the Falls General official website, including:
o A landing page with general store information including hours of operation and general description of products and services.
o Create a Menu page with all food and prices listed, and including a way to order food as takeout of delivery.
o Include a blog page for SEO purposes.
o Implement Google Analytics, with option for advertising via google ads
· Combine or request takedown of all Falls Drug Facebook pages so that there is a single official page.
· Establish an official Facebook page for falls General Store.
· Help the owner/general managers become educated on how to run the content creation aspect of their online presence
· If there is time:
o Create content to jump start these platforms.
SEO Article Guidelines
· 600+ words
· Link the article to a page on your own site
· Link to exterior sites that are reputable, like .gov websites, almanacs, medical organizations, universities, etc.
· Use active, not passive language.
· Sentences with 20 words or less when possible.
· Simple words so that anyone can read it (this is still for the search engine, rather than for our readers.)
· Post consistently, 1 article per week when possible. The more the better.
· I have included Yoast on the website, which will help gauge how effective a given article will be for SEO.