Public Relations
Marketing Materials for Skidmore Inc. Construction Company
Skidmore Inc., a construction company in Idaho Falls, is hoping to eventually rebrand the company to compete with newer Idaho Falls custom home developers. They weren’t quite ready to fund a complete logo change yet, but they wanted to take the initial steps toward that.
When I discussed the communication plan with Rick Skidmore, the marketing director, we agreed that I would make the following marketing materials:
· A style guide to help employees stick to the established color scheme, typography, and logo
· Housing brochures that illustrate each of the homes Skidmore typically builds for prospective customers
· A welcome kit that will be placed in new Skidmore-built houses so the homeowners have important information and a good user experience when they move in
· A set of WordPress homepage mockups that Rick will reference when redesigning the Skidmore website
· A unique icon set that Skidmore can use in future marketing materials
I worked on each item in the list for a week, totaling 55 hours. The style guide took 15 hours, the most out of all the projects. The welcome kit and brochures took 12 each, and the mockups and icons both took 8.
