For my senior project I have developed, an advertising strategy campaign for a startup cookie business called Whole Chip Cookies. Whole Chip is a new local cookie business based in Arizona and Rexburg. To meet these goals, I will start the campaign with conducting market research to further understand the consumer and ideal target audience. This market research will include surveys, primary and secondary research. I will use the data gained to develop efficient advertising strategies and implement it over a course of a month and a half. Some of the advertising strategies include a social media campaign, building a website, creating digital content, and implementing local advertising strategies. This is an ongoing campaign that will run from OCT. – DEC 2020. Please refer to my campaign book for more details.
Photography Before & After
Oct 2 (1 HR) : Get project proposal approved + Turn in approve proposal.
Oct 4 – 7 (10 HRS) : Conduct Market Research (develop survey, data research)
Oct 8 – 10 (4 HRS) : Develop Advertising goals & objectives + start campaign book + claim listings
Oct 11 – 17 (30 HRS) : Create Content for campaign (3 weeks worth of content) + Develop Website Complete 50% of campaign book 20 HR
Oct 18 – Nov 6 (30 HRS) : Execute Social Media Campaign + Complete 80% of campaign book + work on website.
Oct 7 – 9 (25 HRS) : Reflect on Data. Finalize campaign book. Finalize website.
Oct 10 – 12 (10 HRS) : Finalize campaign book + prepare for senior showcase.
November 13: Present Project at the Senior Showcase.
November 14 – 18: Work on final report for Senior Showcase.
November 25: Submit Senior Project Final Report.