For my senior project I will be working with one of my friends, and fellow classmate, Jadi Chisholm. We are both PR majors and have similar interests. We have worked together on projects before and already know how to work together and take advantage of each other skills and assets.
Together we are developing a PR campaign for a local artist and student. For this project we will create an effective PR plan and strategy in which we will identify some of his strengths and weaknesses, and make suggestions on what we see most fit to increase his following and social media presence. The overall goal of this project is to establish more of a presence on social media, set up a website or some form of an online store where he can sell his art, and create promos and social media post to tell the artists story and engage with his followers. Our main goal is to actually turn some kind of profit in doing so, and selling his pieces. By actually making commission, it will prove that our campaign was successful and helped start his career as an artist. While we aren’t sure on exact numbers yet we hope that with a proper plan for social media and his website will be enough to get him on his feet and moving in the right direction.
Sept. 14 week 1
9/14-brainstormed project idea with project partner, sorted out kinks and discussed details – 1 hour
9/19-met with client to figure out exactly what they wanted from this campaign – 2 hours
Sept. 21 week 2
9/21 -established social accounts – 1 hour
09/22-met with mentor for the first time -30 min.
Sept. 28 week 3
10/18- day 1 of filming promo video – 3 hours
10/20- day 2 of filming promo video -1.5 hours
Oct. 5 week 4
10/5 -started campaign book rough draft – 2 hours
10/6 -continued drafting book and website – 4 hours
10/10- went over social plan with client and content calendar- 2 hours
Oct. 12 week 5
10/12 – social media building followers, Instagram -1 hour
10/14 – mentor meeting 15 min.
10/15 -worked on social Pinterest focused -1 hour
Oct. 19 week 6
10/19- more content calendar and client meeting – 2 hours
10/21- social media engagement (posting and answer questions on stories)-1 hour
10/22 – mentor meeting -15 min.
Oct. 26 week 7
10/27 (AM) -worked with social -30 min
10/27 (PM) – project work and collaboration with client – 4 hours
10/30 – worked on social, Facebook focused – 1 hour
11/1-worked on social interactions, Instagram -1hour
Nov. 2 week 8
11/3 -worked on social- Facebook business focused 30 min.
11/4 – social media interactions, Instagram 30 min.
11/7 – worked on social primarily Instagram and Pinterest-1 hour
11/5 -worked with customer and client to produce custom piece and work on orders -1.5 hours
11/6 – mentor meeting – 30 min.
11/6 – social media and meeting client/customer -1 hour
Nov. 9 week 9
11/9 – social media Instagram and Pinterest- 1 hour
11/10 – book design – 5 hours
11/11 – edited promo video- 3 hours
11/12 – went with artist to printing shop, organized prints and shipped them out to customers -1.5 hours
11/13 – finished promo posted it to social media accounts, shipped prints out – 1 hour
11/15 – campaign book edit – 2 hours
Nov. 16 week 10
11/16 – collected analytics & data from social accounts – 2.5 hours
11/17 – filmed project presentation, printed book and sorted through – 2.5 hours
TOTAL TIME SPENT: 52 hours & 30 min. – RILEY SEYMOUR