For my senior project I am helping a small business get started and be ready to launch by the end of Summer 2021. My project consists of creating their logo, branding and style guide, PR Plan, and creating some social media posts in preparation for the launch. The name of the company is “Enyah”. They will be selling clothing, especially loungewear and matching sets. Their goal is to remind others who they are and what they are worth in every stage of their lives by wearing comfortable sets and feeling confident in them.
While Enyah is so new, they already have a few sets that they are selling to start out and are in the process of designing more. With my help, Enyah will be able to gain a great online engagement and know how to navigate their new business successfully. My goal is to help them start out strong by giving them specific suggestions on how to best reach their target audience. I will be accompanying them in all of their “styling shoots” with their photographer and getting the best images for their posts. I am creating a style and branding guide to help those who work for Enyah in the future as they update the website and social media channels ensuring they coincide.
I am excited for their company and look forward to helping them with any of their future endeavors.