The Kidd Kraddick Morning Show is a Dallas based radio program that operates the Kidd’s Kids foundation. Kidd Kraddick founded Kidd’s Kids in 1991 with the vision of making a difference in the lives of children and the families of those living with life-altering or life-threatening conditions.
The trips have evolved throughout the years, starting as a trip to Sea World for a couple families has now blossomed into an all expense paid trip to Disney World for 30+ children and their families.
The organization is celebrating 30 years of magic and smiles in the year 2021.
Kidd Kraddick passed away in 2013, but his legacy lives on through his foundation.
For my project, I designed a social media plan for the celebration of the 30th anniversary of the Kidd’s Kids organization. This included interviewing families who have been on past trips, current and past medical staff, volunteers and current staff. Through these interviews, I was able to get content to create and design the social media posts for Instagram, Facebook and the organization’s website: www.kiddskids.org
Although my project is being presented now, there is still a lot of work to be done. I will continue producing content for their social media accounts through the end of 2021. I will also be producing the video montage for the 2021 trip set to be completed in December.
The 2021 trip is November 18-22.