Sariah Clair – Genesis Elements: Building the Brand

Sariah Clair I Strategic Organizational Communication


Mandalyn is an excellent pencil artist with highly demanded work. During the last few months, I started getting her name out and specifically helping our target audience feel the emotional impact her work has already had on family, friends, and acquaintances. I’ve worked with her to create a logo that we’ve used on her new website, Instagram, and Facebook page. I’ve run five ads on social media this far which helped us gain 50 followers on Instagram and over 40 on Facebook.

After sending in a news release, Mandalyn was interviewed and two days later an article about her business was released on East Idaho News. Minutes after the release, Mandalyn started receiving many messages and a phone call asking for commissions.

Project Presentation

Business Cards & Stickers