Emily Klinke- Paula’s Sweets and Treats

Project Summary

Paula’s Sweets and Treats is a brand-new small business located in Rexburg, Idaho. For my senior project, I have helped Paula to get her business up and running by helping with her social media and marketing strategies. Along with creating a social media posting strategy I also worked with Paula to create the branding for her business. This included a style guide, establishing content pillars and a target audience, creating social media pages, digital content for pages, photographing her product, editing images, and designing and creating business cards, digital flyers, and physical flyers and posters. I have also worked with Paula to create and implement a marketing strategy that includes a $50 a month paid-ad budget and an organic search strategy.

Video Presentation

Style Guide

For the style guide, Paula wanted something minimalistic and happy. She also did not want any shades of pink in her color scheme but wanted shades of blues or greens. Working together we decided on this color palette. The bright yellow contrasts with the blues and greens well. For the fonts, after looking at many different options the decision was set once we found Alkaline for the titles and Avenir for the body of any graphics made.

Additional Content and Information

Overall, I created over 50 pieces of ready-to-go visual content for Paula to post on her social media accounts. This includes edited photography, Reels or TikTok videos, graphics, carousels, and single-image posts. Along with the visuals being created, I also created over 30 captions, which include a call to action and hashtags, to go with that content.