Hello! My name is Abigail Christman. I’m a senior in communications emphasizing in visual. I’m a happy wife and a mom of two! Now onto the project.
Project Overview:
What
In a nutshell, I designed 18 different postcards every day for three weeks. Every card included a holiday, style, business, and message.
Why
I chose this project because I wanted to expand my portfolio and prove to myself that I could produce a lot of quality work in a short amount of time.
When
“What do you mean by a short amount of time?” you ask. Every day, from midnight to midnight, I created a postcard from start to finish. Once midnight hit, I was done, at whatever point I had it at. I did this every day for three weeks and gave myself three break days. So in total, I completed 18 designs in 18 days.
Process
Preparation: research, sketch, setup document
Execution: draft, refinement, final
Completion: template, mockup, Facebook post
Examples of my process through a couple of postcard designs:
Takeaways
I feel that I met and exceeded my objective for this project to prove that I could create a large quantity of quality work in a short timeframe.
I learned so much throughout this project. To mention only a few lessons I learned:
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I’m capable of more than I’ve been giving myself credit for
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To roll with accidents and adapt to problems
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That I have found a new love for illustration
What’s Next
I’ve been contemplating buying an iPad or a better Wacom than what I have. Since renting an iPad for this project, I’m sold. I want to hone the illustration and design skills I’ve gained. The next step is creating patterns and trying my hand at making little booklets for children!
View the rest of the case study here:
Or head on over to Behance to view my case study:
Peruse all 18 designs:
