Public Relations
Project Summary
For my senior project, I played a key role in the Dancing with the Stars Rexburg fundraising event, an annual competition designed to raise funds for local causes. My responsibilities included developing a promotion strategy through social media campaigns and poster design to boost visibility. I also secured sponsorships from local businesses by presenting tailored proposals and fostering community relationships.
To ensure the event’s success, I created a detailed PR plan outlining logistics, timelines, and marketing strategies. On event day, I managed participant coordination and volunteer oversight, ensuring smooth operations. My efforts led to increased attendance, strong community engagement, and surpassed fundraising goals. This experience enhanced my skills in event planning, public relations, and community outreach, demonstrating my ability to manage complex projects and contribute meaningfully.
Highlights
Social Media
- Instagram Launch:
- Successfully started an Instagram account for Dancing with the Stars Rexburg.
- Expanded reach to a broader audience, particularly younger demographics.
- Showcased eye-catching visuals and event highlights to boost engagement.
- Facebook Growth:
- Achieved record-breaking interaction and reach on our Facebook page.
- Surpassed all previous years in likes, shares, and comments.
- Increased follower engagement and community involvement.
- Overall Social Media Impact:
- Strengthened awareness and excitement for the event.
- Expanded our digital presence across both platforms.
- Fostered a vibrant and interactive online community.
Design
- Star Posters:
- Redesigned eye-catching posters featuring the event’s stars.
- Enhanced visual appeal to align with the event’s theme and branding.
- Improved readability and overall design to capture audience attention.
- Sponsorship Posters:
- Created professional and engaging sponsorship posters.
- Clearly highlighted sponsor benefits and event details.
- Designed to attract potential sponsors and encourage participation.
- Sponsor Recognition:
- Developed visually appealing materials to recognize and thank sponsors.
- Ensured consistent branding across all sponsor recognition elements.
- Included sponsor logos prominently in event materials and digital content.
- Event Slideshow:
- Designed an engaging slideshow for the event.
- Featured high-quality images, sponsor acknowledgments, and key event information.
- Ensured smooth transitions and a cohesive visual experience for the audience.
