For my senior project, I created a public relations plan for my friend’s crochet business. She has wanted to start one for a while but struggled knowing where to start. So, I created a road map with all the information she needs to get her business up and running.
I started with some market research to see what her customer base would be attracted to if she were to begin selling in Rexburg, Idaho while she goes to school. Based on that data, I was able to create a cohesive business plan with everything from brand design to social media strategies to crisis management.
The complete plan is linked below as a PDF. Each social media platform has 2 weeks of content planned out. There are a few mockup posts in the file, but the others are simply in a document with type, recommended colors, recommended design details, and image suggestions. As her inventory and presence are not available at this time, I wasn’t able to create many of the human-touch-centered content pieces, but they are planned for filming and creation at a later date.
I had a lot of fun working on this project and I’m excited for what it will be able to accomplish going forward!