Banzai Ramen Rebrand: From Rebellious to Relaxed

Hello! My name is Skyler-Bailey Manapat. I am a communication major with an emphasis in Public Relations and my campaign is a redesign of Banzai Ramen here in Rexburg. My redesign entails a brand-new name, a new logo, and a new booklet explaining the new logo in detail.

Booklet

What I wanted from this booklet was something that could properly explain all of reasons why I would want to change Banzai Ramen for the better. It also gives the details about the brand-new logo, why it would be a better fit for the store, the cost for the change and explain how we can make Banzai be able to better connect with Its key goals and messages that they want to show.

Menu

This is a simple menu design I came up with that follows the brand-new color scheme and shows the logo as well to help people remember the logo while they look at the menu. I thought this format would be easy to read, easy on the eyes and still convey all the information needed, while keeping some information to encourage customers to ask any kind of questions they might have about what we offer.

And with that, there’s my project! It was a lot of fun being able to put my ideas in an organized booklet and to see that my ideas can be implemented into an easy-to-follow plan. This whole project felt like one big puzzle, and I love puzzles!

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